The big changes in the luggage market

With the changes of the times and the continuous improvement of living standards, people's consumer psychology has also changed. Now is no longer the time for companies to invest in the production of luggage box products to sell profitable. Perhaps it can be said that it is in an advertising effect era, but it will not be long before advertising can no longer lead the market. As consumers' consumer psychology matures, people begin to chase after the brand, and they continue to start loyal to their own exclusive brand. The era of a brand begins to come. Perhaps in the future development, it is not a certain star that only uses a certain brand, but each person is using a brand that belongs to oneself. The word “brand” appears more and more in the consumer market, and more companies are embarking on the road to building brands and stabilizing brands. The future development of the luggage market is the development of a brand.

tourist bag are no longer items that appear as a daily tool, just as clothing is not used to protect against cold. They have already entered a stylish hall together and become an incarnation of fashion and beauty. large luggage products are increasingly diversified, and the update cycle of styles is getting shorter and shorter. Consumers consider a variety of factors when choosing their bags. They need to match the occasion they want to attend, the clothes they want to match, the business they want to handle, and more. Therefore, luggage companies also began to produce a variety of different styles of different uses of the bag. Innovation will be an indispensable technology content in a wide range of luggage products in the future.

Nowadays, the sales channels of bags have started to get rid of the past connection of production, wholesale, and sales of three different factories and enterprises. Start a cooperative agency or set production, processing, and sales as a whole. Moreover, many companies have gradually begun to realize that large-scale and extensive product development concepts will lose their market. Accurate market positioning and specialized bag-type production can meet the consumption needs of specific occasions and truly reflect the core values of bags. And now, luggage companies have begun to adopt market entities and online stores. From the perspectives of advertising, promotion, public relations, and bonuses, they have formulated a comprehensive marketing strategy, which is determined from the market positioning and different life stages of products. The focus of marketing. In order to achieve the diversification of sales channels, the profitability model continues to mature.

Breakthrough in business behavior

Dealers from the past, the wholesale operation to the production and management of one or directly joined the agency has been extended to begin to enter the ranks of brand management. Today's market competition is no longer a regional dispute or a low-price dispute. It is an ideological dispute, management dispute, talent dispute, service dispute, information dispute, and market share dispute. Therefore, this requires managers to pay more and more attention to the market, pay attention to information, and cultivate a business philosophy that is conducive to their own development. Get rid of the vicious competition among business operations, develop complementary advantages among enterprises, share resources, compete in cooperation, cooperate in competition, and ultimately achieve a win-win situation!

These are some of the relevant information about the luggage industry organized by Xiao Bian. Now that Xiaobian’s introduction, will everyone have more knowledge of the industry? If you are interested in this industry, you are welcome to pay attention to the China Luggage Trade Network. Xiao Bian will be updated with more information every day!